Vienna Brewery Launches World's First Feminist Beer to Defy Misogynistic Laws

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A unique brewing initiative in Vienna, Muschicraft, has introduced what it claims to be the world's first feminist beer, aiming to challenge gender stereotypes in the beverage industry. Created by Sophie Tschannett, a Viennese artist and social worker, the beer showcases a bottle label featuring a vulva and aligns itself against various misogynistic laws prevalent in countries like Russia, India, Italy, and the United States.

The concept emerged five years ago during a bicycle ride along the Danube, where Tschannett was inspired by a friend's frustrations over gender-based professional discrimination. This led to the creation of the term "muschicraft," which has since evolved into a brand producing a pale ale crafted with local ingredients, boasting tasting notes of melon and grapefruit and an alcohol content of 5.2%.

Muschicraft aims to dispel the notion that beer is exclusively a male drink, and profits from its sales support feminist organizations such as Autonome Österreichische Frauenhäuser and Women for Women. In November 2023, the brewery collaborated with the Berlin-based Vagabund brewery to launch a new product called "the most illegal beer," crafted to highlight ongoing gender inequality by violating laws prohibiting women from certain aspects of alcohol production and distribution.

Despite receiving pushback for its provocative branding, Tschannett maintains that the vulva-shaped logo serves to confront and normalize a natural part of the body often shunned in society. "You need to provoke to draw attention to certain issues," she stated. Muschicraft represents a bold step towards creating an inclusive beer culture.

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