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Vienna-based brewery Muschicraft has introduced what it claims to be the world’s first feminist beer, breaking laws deemed misogynistic in 50 countries. The pale ale, featuring a vulva on its label, aims to challenge gender stereotypes and aims to support feminist initiatives, allocating part of its profits to organizations like Autonome Österreichische Frauenhäuser. According to founder Sophie Tschannett, the inspiration came from a conversation with a friend about gender discrimination at work, which led to her realization of the male dominance in the beer industry.
In a collaboration with Berlin’s Vagabund brewery, Muschicraft is set to launch a new label named "The Most Illegal Beer," highlighting oppressive laws against women in alcohol production, night shifts, and more. Tschannett mentioned that while all rules are absurd, a particularly ridiculous one from Wyoming prohibits women from being within five feet of a bar while drinking. “By putting a pussy on the label, a lot of people would go crazy,” Tschannett stated, intending to provoke discussions on gender inequality.