UK Betting Firm Under Scrutiny for Unlawful Marketing Practices Targeting Problem Gamblers

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A high court ruling has raised alarms over Sky Betting & Gaming's marketing practices after it was found to have unlawfully targeted a problem gambler with over 1,300 personalized emails. The judge determined that the firm failed to obtain proper consent and violated data protection laws by using extensive personal data to profile the individual, who had reported a gambling addiction.

The ruling highlights systemic issues within the British gambling industry, which has been criticized for inadequately identifying and protecting at-risk individuals. According to the Office for Health Improvement and Disparities, approximately 1.6 million adults in England could benefit from treatment for harmful gambling behaviors. The annual suicide rates linked to problem gambling are alarmingly between 117 and 496, raising calls for regulatory changes.

Advocates for reform, including organizations like the Coalition to End Gambling Ads, expressed concern over the pervasive tracking and marketing tactics used by betting firms. While Flutter, Sky Betting & Gaming's parent company, announced changes since the claimant's experiences in 2017-2019, it plans to appeal the judgment.

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