TikTok Users Turn to China's RedNote as US Ban Approaches
In response to a potential ban on TikTok in the United States, over half a million users have migrated to the Chinese social media app RedNote, also known as Xiaohongshu. The app has surged to the top of US app store rankings as users seek alternative platforms just days before a looming January 19 deadline that could see TikTok banned unless owned by ByteDance sells it due to national security concerns.
On Monday, a live chat titled "TikTok Refugees" attracted more than 50,000 participants, facilitating cultural exchanges between American and Chinese users. While discussions ranged from everyday topics like food to touchier subjects such as legal differences between regions, American users expressed a desire for engagement despite language barriers.
Approximately 700,000 new users joined RedNote over a span of two days, leading to a 200% increase in US downloads year-over-year, and a staggering 194% rise compared to the previous week, according to app analytics firm Sensor Tower. This immediate uptake has prompted RedNote to expedite efforts to moderate English-language content and improve translation capabilities, reflecting the company's aim to achieve global success akin to TikTok's.
Meanwhile, another ByteDance application, Lemon8, has also experienced significant growth, with downloads increasing by 190% last month. As users flock to these alternative platforms, there is a broader sentiment among creators that this pivot is a form of protest against perceived governmental overreach into personal privacy and business operations.
As the deadline for potential TikTok restrictions looms, the growing popularity of RedNote may signify a notable shift in social media dynamics in the United States.
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