Palestinian Activist Launches Gaza Cola to Fund Hospital Rebuilding

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Osama Qashoo, a Palestinian activist, has introduced a new soft drink called Gaza Cola in London, aiming to address the healthcare crisis in Gaza exacerbated by the ongoing Israel-Hamas conflict. Qashoo plans to use the proceeds from Gaza Cola to help rebuild the al Karama hospital, which, according to reports from the United Nations, has been severely damaged due to the war.

Launched in November 2023, Gaza Cola features the Palestinian flag and Arabic calligraphy on its packaging, symbolizing a call for awareness and action against what Qashoo describes as corporate complicity in violence. Over 500,000 cans have been sold domestically and internationally, with shipments reaching countries such as Spain, Australia, South Africa, and Kuwait.

Qashoo stressed the importance of imagination and dreams in overcoming adversity, emphasizing the need for accountability from companies profiting from conflict. A 24-pack of Gaza Cola retails for £30, while a six-pack is priced at £12. Qashoo's initiative highlights the potential of small projects to create significant social change in war-torn regions.

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