Meet the World’s First Feminist Beer Challenging Misogyny Across Borders

ATAustria|

Vienna-based company Muschicraft has launched what it claims to be the world's first feminist beer, challenging misogynistic laws in 50 countries. The beer, designed by artist and social worker Sophie Tschannett, features a vulva on its label and aims to confront gender inequality in the beer industry dominated by men. Tschannett discussed the inspiration for Muschicraft, highlighting personal experiences that revealed the lack of representation for women and LGBTQ+ individuals in beer marketing and production.

Muschicraft offers a pale ale with a distinctive flavor profile, boasting melons and grapefruit flavors and an alcohol content of 5.2%. Tschannett emphasized that the product supports feminist causes, with a portion of profits directed towards organizations like Autonome Österreichische Frauenhäuser and Women for Women.

Additionally, a new initiative called “the most illegal beer” was developed in collaboration with Berlin's Vagabund Brewery, which purposely violates laws that restrict women's participation in alcohol production and distribution, including absurdity like Wyoming's regulation against women drinking within five feet of a bar. Tschannett aims to provoke discussions around these issues while promoting a more inclusive beverage culture.

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