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Muschicraft, a Vienna-based brewery, has launched what it claims to be the world's first feminist beer, challenging misogynistic laws in over 50 countries. The pale ale, which features a vulva on its label, aims to combat stereotypes about gender and beer consumption. According to Sophie Tschannett, the creator and a Viennese artist, the idea originated during a bike ride along the Danube five years ago, when a friend expressed frustration over being overlooked for a project due to her gender. Muschicraft's beer, brewed with local ingredients and boasting a 5.2% alcohol content, seeks to break the gendered norms prevalent in the beer industry, which Tschannett argues is predominantly male-driven. The brewery also allocates a portion of its profits to feminist organizations in Austria. In November 2023, a collaboration with the Berlin brewery Vagabund led to the creation of "the most illegal beer." This special label was inspired by the need to highlight ongoing gender inequality, with Tschannett revealing that various laws prohibiting women from engaging in alcohol production or night shifts were intentionally violated during its production. Among these absurd regulations is an obscure Wyoming law in the U.S. that restricts women from being within five feet of a bar while drinking. Despite its provocative branding, which aims to normalize the vulva and confront sexism, the reaction has been mixed. Tschannett emphasizes that creating a powerful statement was necessary to challenge societal taboos. The brewery's initiative has sparked discussions about gender representation in the beverage industry and aims to encourage inclusivity among all consumers.

Muschicraft, a Vienna-based brewery, has unveiled what it claims to be the world's first feminist beer, challenging gender norms within the brewing industry. The product, a pale ale with a label depicting a vulva, confronts misogynistic laws in over 50 countries, including Russia, India, Italy, and the United States, where regulations restrict women's involvement in alcohol production and distribution. Founded by Sophie Tschannett, an artist and social worker, Muschicraft aims to create beer that resonates with all genders. Tschannett's inspiration came from her experiences discussing gender inequality with friends while biking along the Danube River. She noted that the beer market has traditionally been dominated by men, leading her to explore the idea of crafting a brand that embraces inclusivity. The ale features local ingredients and boasts a refreshing taste with notes of melon and grapefruit, making it a product designed for diverse consumers. A portion of the profits supports feminist initiatives, benefiting organizations such as Autonome Österreichische Frauenhäuser, which aids women in crisis. In collaboration with the Berlin brewery Vagabund, Tschannett has launched "The most illegal beer," which violates specific laws aimed at restricting women’s roles in the industry. One notable infraction involves a Wyoming law that prohibits women from being within five feet of a bar while drinking. Tschannett emphasizes that breaking these outdated laws serves to highlight ongoing gender inequalities. Muschicraft’s provocative branding has sparked controversy, with some individuals finding the imagery offensive. Tschannett argues that the label’s intention is to normalize the vulva as a body part devoid of shame or stigma. She believes in the necessity of bold statements to foster awareness around important social issues. By producing a beer that blends feminist ideology with local craftsmanship, Muschicraft hopes to redefine perceptions of both women and beer drinkers in a traditionally male-dominated industry.

A unique brewing initiative in Vienna, Muschicraft, has introduced what it claims to be the world's first feminist beer, aiming to challenge gender stereotypes in the beverage industry. Created by Sophie Tschannett, a Viennese artist and social worker, the beer showcases a bottle label featuring a vulva and aligns itself against various misogynistic laws prevalent in countries like Russia, India, Italy, and the United States. The concept emerged five years ago during a bicycle ride along the Danube, where Tschannett was inspired by a friend's frustrations over gender-based professional discrimination. This led to the creation of the term "muschicraft," which has since evolved into a brand producing a pale ale crafted with local ingredients, boasting tasting notes of melon and grapefruit and an alcohol content of 5.2%. Muschicraft aims to dispel the notion that beer is exclusively a male drink, and profits from its sales support feminist organizations such as Autonome Österreichische Frauenhäuser and Women for Women. In November 2023, the brewery collaborated with the Berlin-based Vagabund brewery to launch a new product called "the most illegal beer," crafted to highlight ongoing gender inequality by violating laws prohibiting women from certain aspects of alcohol production and distribution. Despite receiving pushback for its provocative branding, Tschannett maintains that the vulva-shaped logo serves to confront and normalize a natural part of the body often shunned in society. "You need to provoke to draw attention to certain issues," she stated. Muschicraft represents a bold step towards creating an inclusive beer culture.