Google Faces Class-Action Lawsuits from Australian Publishers Over Ad Revenue Claims

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Google is currently embroiled in two class-action lawsuits in Australia, with publishers alleging that the tech giant is abusing its dominant position in the digital advertising market, thus adversely affecting their advertising revenue. The claims were presented in a federal court in Melbourne on January 31, 2025, with law firm Piper Alderman representing publications such as LGBTQ+ outlet QNews. One regional newspaper, Riverine Grazier, reported that its ad earnings from Google have dwindled to as low as $20 per month.

The lawsuits assert that Google's practices have resulted in unfairly reduced ad revenue for publishers. An Australian Competition and Consumer Commission report indicated that Google significantly influences the ad tech supply chain, often taking up to a 27% cut from ad sales.

In response, Google contends that the accusations overlook the competitive nature of the advertising market, arguing that its tools help support publishers and businesses alike. The next court hearing is scheduled for March 4, 2025.

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