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The German automobile industry, a cornerstone of the nation's economy, is grappling with significant challenges, according to the German Economic Institute. Iconic companies Volkswagen, Mercedes-Benz, and BMW have seen their production capacity drop drastically over recent years and now face intense pressure from rising costs, an evolving market, and increasing foreign competition.
In 2023, Volkswagen's Wolfsburg factory, a symbol of the country's post-war economic resurgence, produced only 490,000 vehicles compared to its capacity of 870,000. Furthermore, total car production in Germany fell from 5.65 million in 2017 to just 4.1 million in 2023, while sales for the "Big Three" brands showed a notable downturn. Profit margins have also compressed, with pre-tax profits falling roughly a third in the first nine months of 2024.
Factors contributing to the crisis include the costly transition to electric vehicles, the disappearance of Russian gas supplies causing energy costs to soar, and competitive pressure from Chinese manufacturers. Experts emphasize the importance of revitalizing innovation and competitiveness in order to secure the future of Germany's automotive workforce and industry.