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A growing movement of consumers is planning a 24-hour spending blackout on February 28 to protest major retailers' withdrawal from Diversity, Equity, and Inclusion (DEI) initiatives, as well as actions by the Trump administration to eliminate federal DEI programs. According to USA Today, organizers initially shared the blackout message through social media, claiming it serves as a demonstration of consumer power. John Schwarz, the founder of the group behind the initiative, stated, "We are going to remind them that this country belongs to the people."
In addition to the February blackout, plans for another boycott from March 7 to March 14 targeting Amazon have been announced. Meanwhile, a separate and ongoing boycott against Target, initiated by civil rights activists, is responding to the retailer's decision to phase out DEI initiatives, which has drawn criticism for undermining community support. Activists argue that sustained boycotts can draw attention to corporate actions and garner support for marginalized communities. Experts suggest that while boycotts can raise awareness, their impact on long-term consumer behavior may be limited.