China's Panda Diplomacy: A Soft Power Strategy That Charms the World
Panda diplomacy, an influential aspect of China's international relations, revolves around the leasing of giant pandas to nations across the globe. This initiative, which dates back to the mid-20th century, enables China to enhance its soft power and support conservation efforts.
Pandas, adored for their cuddly appearance and gentle demeanor, serve as ambassadors for China. Recently, Hua-Hua, a resident panda in Chengdu, has become a sensation, attracting thousands of visitors and boasting over 10,000 followers on China's TikTok. To maintain an intimate viewing experience, access is limited to 30 guests for three-minute sessions.
China's panda diplomacy has evolved from gifting to leasing these beloved animals for 10-15 years. Countries that lease pandas are required to pay significant fees, which China uses to fund conservation projects. For instance, the United States recently leased two pandas as part of this strategy.
The practice has historical roots, with early examples dating back to 1957 when Mao Zedong sent two pandas to the Soviet Union. Over the years, similar gifts were made to other friendly nations, including the United States in 1972 during President Nixon's visit to China.
In 1984, China shifted from gifting to a leasing-only approach, which has heightened the cost of having pandas in zoos—up to 8 crore rupees annually, not including their care and feeding expenses. This transition reflects a broader strategy to cultivate goodwill while ensuring financial backing for panda conservation efforts.
The sentiment in China surrounding panda diplomacy is mixed; while many express pride in sharing these iconic creatures, there are concerns about potentially sending them to countries perceived as unfavorable, fearing mistreatment.
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