Black-Owned Businesses Urge Against Target Boycott Following DEI Cuts

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Black founders and influencers in the United States are calling on consumers to refrain from boycotting Target after the retailer announced its decision to end diversity, equity, and inclusion (DEI) initiatives. The announcement, made on Friday, prompted backlash and calls for a boycott from groups such as We Are Somebody and a Minneapolis city council member.

Many Black-owned businesses expressed concern that a boycott would negatively impact their sales and visibility. Actress Tabitha Brown, who markets kitchenwares at Target, stated that the move would harm small businesses reliant on the retailer for exposure.

Target previously committed over $2 billion to support Black-owned businesses by 2025 and had aimed to feature more than 500 Black-owned brands in its stores. The company claimed to be on track to meet these goals prior to the recent announcement.

Advocates for Black-owned companies suggest consumers focus on purchasing from these brands available at Target instead of boycotting, emphasizing that this could prevent potential financial losses for the businesses involved. As Black History Month approaches, Target has also highlighted Black-owned beauty and personal care brands on its website.

The retailers' shift away from DEI efforts comes amidst a politically charged environment and a broader trend among U.S. companies reducing DEI commitments, affecting perceptions of brands that have historically attracted diverse consumer bases.

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