American TikTok Users Flock to Chinese App RedNote Ahead of Ban
As the impending ban on TikTok looms in the United States, American users are rapidly migrating to the popular Chinese social media app RedNote, also known as Xiaohongshu. This shift is evident through the use of the hashtag #TikTokrefugees, as many users flock to RedNote, which is similar to Instagram and has gained over 300 million monthly active users in Mandarin-speaking countries, according to Bloomberg.
RedNote has recently become the most downloaded app on the US App Store, with its homepage featuring Mandarin speakers welcoming American users. Posts include messages of camaraderie, with one American user asking, "Do y’all like us? We know y’all not the enemy. Can we all be friends?" This has sparked a flurry of interactions, many centered around cultural exchange and light-hearted jokes regarding data privacy concerns.
However, the shift to RedNote has raised security alarms among users unfamiliar with Mandarin, as they are required to accept privacy terms and conditions they cannot fully comprehend. In Taiwan, public officials have been prohibited from using the app due to national security apprehensions, reflecting similar sentiments associated with TikTok.
While users seek alternatives to TikTok amidst a potential nationwide ban set to take effect soon, social media experts caution that RedNote could also face increased scrutiny. Legislation passed by Congress last year could extend restrictions to services owned by perceived "hostile foreign powers," which may include RedNote should the current administration choose to do so.
As it stands, TikTok's future in the US remains uncertain, with a Supreme Court decision expected shortly to determine if the ban will be upheld.
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